Challenge
Collaborations has great success with community groups, but were looking to gain
a wider audience from the cultural to corporate sectors. Our challenge was to reposition the brand without loosing the authenticity celebrates.
a wider audience from the cultural to corporate sectors. Our challenge was to reposition the brand without loosing the authenticity celebrates.
Solution
Referencing growth and the natural elements that feature strongly in collaboration’s work,
the icon was the result of an ink marker experiment, which strengthening the human element of the brand. Paired with humanist Optima and watercolour artworks purchased from Contemporary Australian artist Stefan Gevers.
the icon was the result of an ink marker experiment, which strengthening the human element of the brand. Paired with humanist Optima and watercolour artworks purchased from Contemporary Australian artist Stefan Gevers.
Studio: Billy Blue Creative
Creative Direction: Melanie Feddersen
Designer: Jeremy How
